Women Leading Wellness & Self Care Focus to Manage Pandemic

SITUATION:
Women may again save the country, their families and their male counterparts; They are focused on taking care of themselves and those around them

SIGNIFICANCE:
93% of women continue their self-care routines; 76% in a survey replied that making time for one small self-care activity a day makes a difference for them. Some women are reporting economic anxiety stemming from their reduced hours, salary cuts and job losses, which 37% said their household had experienced.

SOLUTION(S):
92% of moms state that personal care allows them to hold onto a sense of normalcy. Zoom calls are causing women to maintain a focus on their physical appearance before appearing on screen.

STATS:
Responses showed women continue to shop for and purchase wellness products, with 51% confirming they have done so. 71% of women reported being interested in food, cooking ideas and recipes, while 54% are focused on home organization. Fitness and health continue to be a focus, with 53% of respondents saying they are interested in health eating and 53% expressing interest in wellness and healthy living.

SOURCE & SITES:
Meredith Corp is studying its female consumers through its Consumer Pulse: COVID-19 report, which examines changes in mindset and habits as a result of the pandemic. https://www.mediapost.com/publications/article/350334/people-insiders-panel-finds-women-focused-on-wel.html?utm_source=newsletter&utm_medium=email&utm_content=headline&utm_campaign=118094&hashid=TyZhorXGMEBbEUK3I7g2l4_26-g%5C

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