How to Persuade & Influence Other People by Framing the Presentation & Application of Your Argument or Premise

SITUATION: 
The timeliness and need for a book like this in 2020 and the COVID Pandemic,  Thinking Fast and Slow (Book) – The use of One of Two Systems in this book has become even more timely during this critical time because of the overwhelming impact of diverse thinking about everything from the Coronavirus to the forthcoming Presidential Campaign. This book is actually a very scientific presentation on human behavior. .

SIGNIFICANCE: 
Think Fast and Slow explains the two systems that drive the way we think.
System 1 is fast, intuitive, and emotional;
System 2 is slower, more deliberative, and more logical.
Dr. Kahneman exposes the extraordinary capabilities—and also the faults and biases—of fast thinking
Reveals the pervasive influence of intuitive impressions on our thoughts and behavior.
Demonstrates the impact of loss aversion and overconfidence on corporate strategies.
Spells out the difficulties of predicting what will make us happy in the future.

SOLUTIONS:
The challenge is to properly frame risks at work and at home.
Framing involves the profound effect of cognitive biases on everything
–from playing the stock market to planning the next vacation.
Every activity is framed carefully before being approached or accomplished
Each of these can be understood only by knowing how the two systems work together to shape our judgments and decisions.

SITES & SOURCING:
https://en.wikipedia.org/wiki/Thinking,_Fast_and_Slow

Video Review for Thinking Fast And Slow by Daniel Kahneman - YouTube

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