Making Air Mobility Projects Fly Challenged by High Costs, Safety Concerns, & Battery Weight; Auto Makers Acting Natural & Taking Flying Lessons

SITUATION:
Cars are gonna fly. Some are already.
GM and others are now talking about air mobility.
Adoption constrained by trade off battery weight & payloads.

SIGNIFICANCE:
GM is looking into aviation, flying taxis, & considering future of air mobility.
Sees an application of the Ultium battery system. Calls it a Natural Next Step.
Some say sounds cool but only for the wealthy because of cost.
Voom startup did not zoom. Uber in the mix through Hyundai.
Toyota invested $394 M in Startup, Joby Aviation, is a possibility

SOLUTION(S);
Auto makers, particularly GM seeks to diversify.
Wants to examine possibility of electrification, autonomy, & connected services.
High costs, safety concerns, and regulations may limit deployment.
VTOL aircraft could to deliver urban area services.
Worsening of traffic condition could prompt development

STATS:
Urban air mobility could become a $1.5 T Market per Morgan Stanley.

SAYS:
“There’s a reason traditional auto companies are interested in this space.”
“We believe innovation in  battery technology spurred by electric cars will
be central to electrifying broader transportation space.” – Asad Hussain, Pitchbook

SOURCES:
Automotive News “ Natural Next Step” [September 21, 2020 Issue] – https://canada.autonews.com/mobility/gm-signals-interest-air-mobility-will-such-projects-fly

World Economic Forum – Principles of the Urban Sky” Report [for Cities]

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