Forget Retiring: Older Entrepreneurs Going After Longevity Market. Employing Skills to Deliver Services to Their Aging Counter Parts. No Retirement Needed.”

SITUATION:
Older People Not Retiring But Developing New Business for Their Demos & Age Group.
Turning their life long skills into encore careers and filling a need.

SIGNIFICANCE:
Seniors are focused on figuring out new & next move or project.
Trends: Growth of longevity market & late in life entrepreneurs.
Older people thinking about what services are needed by counter parts.

SOLUTIONS:
Advocacy by retirement age people of the causes, issues, and needs of older people.
Helping people who are lost in the medical systems & its complexities.
Providing services aging population needs in & out of home setting.
Being patients advocates, management assistants, & contractors.
Retired Tech workers finding need for skills & experience to help other seniors.

STATS:
25% of new entrepreneurs in 2019 were 55-64 years of age.
People over 50 spend over $5.6 T per year on goods & services.
Predicted to be up 45% by 2050

SEZ:
“It was a light bulb” (When She Saw the market Opportunity)- Mary Anne Hardy

“I don’t really need to retire”. I can run a business and doing something good for the community” – Norman Miosi, former software salesman – now Chef.

SOURCE: New York Times, October 18 Issue

“Joining and Now Working for, an Older Crown: – https://www.nytimes.com/2020/10/16/business/small-business-senior-citizens.html

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