You Waited Til The Last Moment Again; Now You Are Scrambling. Author Seeks to Show How to Make Deadlines Work With Rehearsals & Soft Scheduling


We all tend to wait til the last moment to go after a difficult task.
This kind of procrastination particularly common among hi achieving people.
Delays cause rushing & shoddy results; The Sin of depending on future time.


Book is a wise and counterintuitive book that explores the power of deadlines.
Spells out uniquely effective tools of motivation and empowerment.
Perfectionists and procrastinators alike agree—it’s natural to dread a deadline.
By setting deadlines, people tend to wait til last moment take action.
Satisfaction of finishing projects can’t compete with the “hooky” of delay.
Called “Hyperbolic Discounting” or underestimating future gains & losses.

Per author Cox, ” set soft deadlines with teeth” & set deadlines early.
Recommend a rigorous rehearsal in advance of the hard deadline.
Deadline Process provides focus, urgency, & cooperation for project.
Scheduling deadlines backwards in time helps meet demands for results.
Setting deadlines are said to concentrate the mind.

Cox graduated from Saint Thomas Academy in Minnesota
Earned his B.A. at the University of Southern California in 1973
M.B.A. from Harvard Business School
J.D. from Harvard Law School,, Editor of the Harvard Law Review.[3]


  1. Referral by the erudite, ever-vigilant content bird dog, Mike Sheldrick 

2) Book :The Deadline Effect: How to Work Like It’s the Last MinuteBefore the Last Minute “-

3) Wall Street Journal Bookshelf Review by Dave Shiflett-

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