MEDIA MANAGEMENT
SITUATION:
There is a an overload of posted & printed content in communications everywhere.
So much content & wordage that people do not have time or format to read
Publishers of all kinds are not acting like reporters of in-depth news coverage.
Untimely inclusion of news content seems to be just to gain audience & gotchas.
Networks Overloaded with TV ads, lazy producers, and talking heads day after day.
SIGNIFICANCE:
Same so called experts on network TV saying same things over & over every day.
Network TV features experts that are easy to reach, eager to talk to media or, on retainer..
Print content & wordage volume & layouts in magazines & newspapers are overloads of info.
There are too many Talking Heads & Panels on TV; Newspaper stories too long, without sub heads.
Repetitive & grinding advertising on Internet, TV, and magazines commercials.
Continuing press obsession with Trump Dumps & misinformation.
Now Media attacking other media with overt agendas & biased content
SOME SOLUTIONS TO MEDIA COP-OUT:
Whole printing format of magazines & newspapers should be for quick read.
Investigating reporters should be “ in the field” with on spot coverage.
Fewer panels & panelists—one expert at the most with timely and new information.
More use of heads, graphics, charts, videos & “What does it mean?” layouts.
STATS:
Total U.S. daily newspaper circulation (print and digital) 2020 was 24.3 M for weekday.
25.8 Million for Sunday, each down 6% from the previous year.
A third of large U.S. newspapers experienced layoffs in 2020, more than in 2019, May 21, 2021.
More than eight-in-ten Americans get news from digital devices, Jan. 12, 2021
SOURCES:
Newspapers Fact Sheet
//www.journalism.org/fact-sheet/newspapers/
https://www.skyword.com/about-us/
