COMMUNICATION
WHAT IS CAUSING READERSHIP TO DECLINE?
Internet access, advertising, corporate ownership,& social media, newspaper production has declined.
Big question might be-:Will people give up having to read a story-like content in NP & print magazines.
Need to adopt a “ Tell me what I need to know and tell me now” print strategy.
WHAT CAN BE DONE ABOUT IT?
Publishers should make changes in Format & layout of content
More subheads, graphics, & linkage.
Tell readers why they should read now right up front
Shorter articles, subheads, visuals, & stated action-ables.
Seek to replicate the context & contenting of text messaging on I-phone.
STATS
Weekday newspapers that closed had 24 circulations (print & digital).
The Post Sunday newspaper had a circulation of 25 M
Monday newspaper had a circulation of 3 M.
8 million visitors, a 6% decline
SOURCES:
Washington Post Grasps for New Direction as Trump-Era Boom Fades –
https://www.wsj.com/articles/washington-post-grasps-for-new-direction-as-trump-era-boom-fades-11639695007
What Is The Main Reason Newspapers Declined? – https://www.slfp.com/what-is-the-main-reason-newspapers-declined.
