CONTENT MANAGEMENT
SITUATION:
Secret is to write compelling stories people can’t help reading & sharing.
Format, Layout, & Length of Print Content is not now reader friendly;
Articles in magazines, newspapers, or even books dump content on the reader
No guidelines, points of order, organization, or significance of content’s message.
SOLUTIONS:
1) Use the H.I.T. Strategy
How to Help, Inspire, & Teach Your Way to Writing Success;
The H.I.T. — Help, Inspire, Teach — Strategy for writing articles
2) People read things for one or more of three main reasons:
To learn how to do something,
Fix a problem
Gain a new skill
People reading more but more content & complexity being posted;
3) What should/could be done with content structure?
More Blow Quotes in print & online content;
More Sub Headlines in posting that direct attention to content
State Problem, Situation, or Issue to be fixed in first paragraph of post;
Single sentence lead in content captures why the article.
SOURCES:
View at Medium.com
