Actionables for Issues that Matter
The contented articles in most business magazine are too long.
Too story like and hard to read and to get the major points.
What is needed is a shorter format with clear action-ables.
Little use of subheads; Too few sub Heads in most postings;
Content layout not structured for quick read; What is the point of post?
A digested format similar to http://www.fixesandsolutions.com is beginning;
Every day something happens that impacts one or many;
Selecting what stands out as of significant is challenge;
Six developments from the past day have been selected
Range from China to California
SoftBank Lost $13.2 B on Tech Investments
Finnish Government Says Country To Join NATO & Membership
.
Crypto Market Turbulence – Massive decline in value.
Ocean Desalination Plant Nixed- Commission Said No Need;
SoftBank tanks again;
Crypto market corrects;
HELP — Got too too much content to organize, post & & signify.
We strive to stay informed & know as much as possible;
But only in certain situations are some people staying informed
News can threaten people’s mental health.
Question is not whether the problem is real but how to manage.
Prioritization of content & its application is challenge,,
But how research might quantify & describe the true prevalence of content.
Then determine how to address the problems with simply stated action-able solutions.
This guy was what? — A Comedian. Come on!!
The importance of leadership is manifested in Ukraine’s Leader;
Zelensky is what the World needed.
He has been a putdown for Putin.
Zelensky’s consistent on-point messaging;
His unwavering dedication to the cause.
Asked the world for help in fighting off Vladimir Putin’s brutal advance.
Juggling a number of urgent and often disparate issues at once.
We need some heroes. And Leaders.
Exhibited consistent management strengths:
His on-point messaging; & dedication to the cause.
How do you deal with a Jerk?
First—Don’t hit or punch them out;
Most want to ignore annoying co-workers & social media contacts;
But best to confront them and their Jerky actions;
Strength in numbers so get help from friends in dealing with jerks;
Relationship science offers a better way.
See possible actions in relationship management;
Click & See–
But first find something to compliment theJerky person;
;
Seek to bring people who are being jerks closer – Don’t push them away;
How can people actually read the content in newspapers every day?
Few people really have the time to sort through & select content they read.
And the Format, Layout, & Length of Print Content is not now reader friendly;
Posting should state Problem, Situation, or Issue to be fixed in first paragraph of post;
Single sentence lead in content captures why the article
Articles in magazines, newspapers, or even books dump content on the reader;
No guidelines, points of order, organization, or significance of posted content’s message.
A newspaper or magazine just posted an article.
So why and what prompted its selection & ultimate posting?
Internet access, advertising, corporate ownership,& social media, newspaper production has declined.
Big question might be-:Will people give up having to read a story-like content in NP & print magazines
We are not yet able to communicate with each other effectively.
Need for every one to be quiet and just listen to others for a while
Maybe some of this list will sink in and we will all work on understanding each other?
Just maybe,
We could start be being very clear and specific about what ought to done.
Are you overloaded with information, news, and the plain content?
There is a an overload of posted & printed content in communications everywhere.
So much content & wordage that people do not have time or format to read.
Same so called experts on network TV saying same things over & over every day.
Network TV features experts that are easy to reach, eager to talk to media or, on retainer..
Print content & wordage volume & layouts in magazines & newspapers are overloads of info.
There are too many Talking Heads & Panels on TV; Newspaper stories too long, without sub heads.
Is there a need for a new format & communication objective for media?
Try reading a daily newspaper or the latest issue of Wired
It is virtually impossible for a reader to quickly grasp most print & digital content
Caused by too much focus by print & digital authors being storytellers not signifiers.
Who has time to read long articles of endless subhead-less content ?
Armed with pen, scanning eyes, and key word vigilance, readers dig & focus.
Most magazine & newspaper articles go on & on with no eye help for the reader.
Local News is a being bought and even buried by Hedge Funds
The Hedge funds buy local newspapers then cut costs & staff to enhance profit.
Advertising & subscriptions have been dismantled as revenue sources.
Print newspapers failed to adapt to new publishing model.
Need to block newspaper buys & mergers that are anti-trust.
Proposed Local Journalism Sustainability Act proposes tax credits could solve.
No Time to really read a newspaper or even a magazine.
Print versions of newspapers & magazines are being read less & less.
Print format, content, layout & writing styles do not seem to have changed.
Many titles & local newspapers suffer from broad trend toward “fragmentation” of all media
Need a complete change to new multi-media, multi-platform, & content presentation that includes all forms & formats
Your hometown newspaper in peril?
The scope, audience, and revenue streams for newspapers is under review.
More than a quarter of American newspapers disappeared in last few years.
The information wants to be free concept was a misguided strategy.
Civic minded, wealthy investors come to the rescue.
Newspapers lack robust content, standards, & social media connection,
Being an effective communicator on all platforms and formats is a must in this time of disruption and survival.
This goes for even the email & text we send but really important on Zoom and on the phone.
You may have seen and followed daily the impactful presentations Andrew Cuomo made during the pandemic crisis in New York
Here are three of the basic guidelines that Cuomo mobilized to hold, inform, and even dazzle us each day of his reporting.
Google about to loose its Cookies.
Google is dropping the use of Cookies. Cookies will disappear from the jar of ad resources in next 18 months.
Ad buyers are not thrilled about Google Chrome’s decision, made under pressure.
Represents Breakup of Googles ad tech business;
Rising numbers of people are pushing to ban behavioral advertising entirely
There is much controversy now about defunding the budgets of police departments.
The solution may be to not defund but rather move funds, officials, and functions to one agency or department.
Then modify, adapt, and allocate resources to attain public safety, law and order, and community stability,
This change seems logical and easy on the surface but it will require vision, leadership, and some police departments to change and be more transparent.
As the content, language, and communication styles have evolved and been used over time, a number of responses or comebacks have been adopted by people. These eleven phrases are used all the time by those who seek to disagree, intimidate, and discredit others and their positions.
Now seems to be the time for us all to choose what and how we say things carefully and with a high degree of humanity and respect.
Science has discovered that the way a choice is framed shapes how it is perceived and whether it will be acted on. These studies found that framing affects decisions made by people, even those presumed unlikely to be swayed. That is why is book is so timely.
The End of Advertising and Why it had to die and now how it will be revived or replaced or repositioned. Our Media says it will be replaced by a Totally Integrated Communication Strategy that uses every possible resources and channel.
Wanna know how to use Zoom and your Comm skills with more impact and import? Here is some seeds of solid action-ables you can leverage and develop.
Ever once in a while, you come across an article that is timely and really fits what is going on with you. This article is one of those resources to really keep you going during this crisis.
SITUATION: The Pandemic has forced the cancellation or rescheduling of most every conference event for next 3 months or even … More
People are being overwhelmed, distracted, and fatigued by the amount of news and information content they see and receive almost immediately. Here’s a solution
How Coronavirus has impacted ad budgets, campaign planning, and the basic content of all platform from print to Digital Media.
Budgets have been cut or lost. The core messaging strategy is to prepare and get positioned for a new way of delivering product and services content & messaging.
