Actionables for Issues that Matter
Local News is a being bought and even buried by Hedge Funds
The Hedge funds buy local newspapers then cut costs & staff to enhance profit.
Advertising & subscriptions have been dismantled as revenue sources.
Print newspapers failed to adapt to new publishing model.
Need to block newspaper buys & mergers that are anti-trust.
Proposed Local Journalism Sustainability Act proposes tax credits could solve.
No Time to really read a newspaper or even a magazine.
Print versions of newspapers & magazines are being read less & less.
Print format, content, layout & writing styles do not seem to have changed.
Many titles & local newspapers suffer from broad trend toward “fragmentation” of all media
Need a complete change to new multi-media, multi-platform, & content presentation that includes all forms & formats
Your hometown newspaper in peril?
The scope, audience, and revenue streams for newspapers is under review.
More than a quarter of American newspapers disappeared in last few years.
The information wants to be free concept was a misguided strategy.
Civic minded, wealthy investors come to the rescue.
Newspapers lack robust content, standards, & social media connection,
Being an effective communicator on all platforms and formats is a must in this time of disruption and survival.
This goes for even the email & text we send but really important on Zoom and on the phone.
You may have seen and followed daily the impactful presentations Andrew Cuomo made during the pandemic crisis in New York
Here are three of the basic guidelines that Cuomo mobilized to hold, inform, and even dazzle us each day of his reporting.
Google about to loose its Cookies.
Google is dropping the use of Cookies. Cookies will disappear from the jar of ad resources in next 18 months.
Ad buyers are not thrilled about Google Chrome’s decision, made under pressure.
Represents Breakup of Googles ad tech business;
Rising numbers of people are pushing to ban behavioral advertising entirely
There is much controversy now about defunding the budgets of police departments.
The solution may be to not defund but rather move funds, officials, and functions to one agency or department.
Then modify, adapt, and allocate resources to attain public safety, law and order, and community stability,
This change seems logical and easy on the surface but it will require vision, leadership, and some police departments to change and be more transparent.
As the content, language, and communication styles have evolved and been used over time, a number of responses or comebacks have been adopted by people. These eleven phrases are used all the time by those who seek to disagree, intimidate, and discredit others and their positions.
Now seems to be the time for us all to choose what and how we say things carefully and with a high degree of humanity and respect.
Science has discovered that the way a choice is framed shapes how it is perceived and whether it will be acted on. These studies found that framing affects decisions made by people, even those presumed unlikely to be swayed. That is why is book is so timely.
The End of Advertising and Why it had to die and now how it will be revived or replaced or repositioned. Our Media says it will be replaced by a Totally Integrated Communication Strategy that uses every possible resources and channel.
Wanna know how to use Zoom and your Comm skills with more impact and import? Here is some seeds of solid action-ables you can leverage and develop.
Ever once in a while, you come across an article that is timely and really fits what is going on with you. This article is one of those resources to really keep you going during this crisis.
SITUATION: The Pandemic has forced the cancellation or rescheduling of most every conference event for next 3 months or even … More
People are being overwhelmed, distracted, and fatigued by the amount of news and information content they see and receive almost immediately. Here’s a solution
How Coronavirus has impacted ad budgets, campaign planning, and the basic content of all platform from print to Digital Media.
Budgets have been cut or lost. The core messaging strategy is to prepare and get positioned for a new way of delivering product and services content & messaging.
