Bla! Bla! Bla! –and Bla!– Magazine, Newspaper, TV, & Internet Articles Are Too Long; Content Layout is Problem; Without Readability or Listing of Identifiable Action-ables; Are Long Postings Read?

The contented articles in most business magazine are too long.

Too story like and hard to read and to get the major points.

What is needed is a shorter format with clear action-ables.

Little use of subheads; Too few sub Heads in most postings;

Content layout not structured for quick read; What is the point of post?

A digested format similar to http://www.fixesandsolutions.com is beginning;

So And So What? New Mantra for Every Communication.Tell People What They Need to Know Right Now; Then Tell Them What They Could Do About it

Is there a need for a new format & communication objective for media?
Try reading a daily newspaper or the latest issue of Wired
It is virtually impossible for a reader to quickly grasp most print & digital content
Caused by too much focus by print & digital authors being storytellers not signifiers.
Who has time to read long articles of endless subhead-less content ?
Armed with pen, scanning eyes, and key word vigilance, readers dig & focus.
Most magazine & newspaper articles go on & on with no eye help for the reader.