Data Grab: GM Selling Insurance Based on Vehicle-Driver Data

GM Onstar is getting into vehicle insurance underwriting.
GM knows from years of previous under writing that big challenge is to know the driver habits of the policy holder.
So is leveraging data generated by cars to re-establish its auto-insurance business.
This will provide rating data for car-insurance based remote tracking of drivers’ behavior.
So can set rates based on data that other competitors do not have.
GM or Onstar then uses this driver behavior data to set lower insurance rates.