Is there a need for a new format & communication objective for media?
Try reading a daily newspaper or the latest issue of Wired
It is virtually impossible for a reader to quickly grasp most print & digital content
Caused by too much focus by print & digital authors being storytellers not signifiers.
Who has time to read long articles of endless subhead-less content ?
Armed with pen, scanning eyes, and key word vigilance, readers dig & focus.
Most magazine & newspaper articles go on & on with no eye help for the reader.